CORPORATE
CORPORATE
WELLX
DELMA EXCHANGE
MAKANI REAL ESTATE
The Magic We Create
WELLX
Discipline: PR & Social Media
Brief:
Wellx onboarded Catch Communications in early 2022 to help support with strategic communication counsel and drive awareness of the brand’s launch in the UAE market.
Strategy:
- Being a start-up, the brand did not have a big marketing budget to play with, thereby making it essential to be as resourceful and creative as possible.
- To achieve the brands' objectives, we executed a variety of tactics including targeted press outreach, local & international brand partnerships, consumer events interacting with direct customers in the Emirates & beyond & heavy leveraging of social media to connect with stakeholders & key players in the insurance space.
OBJECTIVES
- Launch the brand in the market & achieve the desired positioning
- Communicate brand vision, news & updates consistently to keep audiences informed on the latest developments
- Solidify brand presence as one that offers customers a unique solution in the Insurtech space
- Build brand perception as a reliable, digitised, wellness based Insurtech platform
- Profile founders as thought-leaders & experts in the tech space
EXECUTION
- Targeted Press Outreach within B2B & B2C titles
ensuring regular communication from the brand - Organising media events that targeted different customer segments in the market i.e webinars with partners such as WHOOP & Google
- Interviews with brand spokespeople in technology, health and lifestyle titles shedding light on the Wellx business model & unique offering
- Leveraging B2B social channels such as linked In to share industry led & own content ensuring share of voice & engagement
RESULTS
PUBLICATIONS
ACROSS TIER A AND B MEDIA
ORGANIC FOLLOWERS GAINED
SOCIAL MEDIA ENGAGEMENT
PR VALUE
TIER A
PUBLICATIONS
PRESS COVERAGE
The Magic We Create
DELMA EXCHANGE
Discipline: PR
Brief:
Catch Communications was appointed to spearhead comms activity for Delma Exchange. The money exchange platform & store fronts faced challenges in a crowded fintech market. The company needed to differentiate itself and build trust with potential customers.
Objectives:
Increase brand awareness by 50% within 6 months
Boost user signups by 30% in the same period
Establish Delma Exchange as a thought leader in the international finance sector
EXECUTION
- Transparency Campaign: “No Hidden Fees, Just Fair Exchange” Influencer Partnerships: Collaborations with travel and finance content creators
- Educational Content: Series of blogs on international finance topics Crisis Preparedness: Developing a robust plan for potential security concerns
Press Release Campaign
- Issued a series of strategic press releases highlighting Delma Exchange’s unique features, partnerships, and milestones
Targeted financial and business publications, as well as mainstream news outlets
Media Relations
- Developed relationships with key financial journalists and editors
- Pitched exclusive stories and interviews with Delma Exchange’s leadership team
- Organized press conferences to announce major company developments
RESULTS
BRAND AWARENESS INCREASED IN 6 MONTHS
TIER A PUBLICATIONS
INCREASE SOCIAL MEDIA ENGAGEMENT
PR VALUE GENERATED
The Magic We Create
MAKANI REAL ESTATE
Discipline: PR
Brief:
Abu Dhabi based real estate firm was undergoing a major transformation with a merger, acquisition of several new mall properties and residential projects in the pipeline. The brand needed to establish and cement their identity as a reliable real estate business in the emirate.
Objectives:
Increase brand recognition by 40% within the UAE and key international markets
Continual placement of news from mall properties across key media outlets
Position Makani as a leader in retail commercial and residential development
EXECUTION
- Executed “Makani for All” campaign highlighting unique property features
- Showcase Emirati cultural elements in modern luxury living
- Target high-net-worth individuals in the GCC, Asia, and Europe
Press Release Campaign
- Issued a series of press alerts covering activations taking place at the malls as well announcing news M&A’s
- Targeted lifestyle and business publications, as well as mainstream news outlets
Media Relations
- Organized exclusive property tours for top-tier real estate and lifestyle journalists
Secured feature articles in business magazines and newspapers across UAE - Created a coffee table book showcasing Makani’s architectural innovations
Sponsored relevant programs on business and lifestyle channels in the UAE - Collaborated regularly with lifestyle influencers for mall experiential and showcases
RESULTS
BRAND RECOGNITION INCREASED IN THE UAE
TIER A PUBLICATIONS
INCREASE IN SOCIAL MEDIA ENGAGEMENT
PR VALUE GENERATED