catch comm

CONSUMER

CONSUMER

DUBAI WOMEN'S RUN 2022

THE BRANDING ROOM

HAYAWIIA

REVOLVE

WILD & THE MOON

THE FACE SHOP UAE

The Magic We Create

DUBAI WOMEN'S RUN 2022
Discipline: PR, Social Media & Influencer Marketing

Duration: 6 months

Brief:
Catch Communications was appointed to spearhead comms and social media activity for the Dubai Women’s Run 2022 edition. Held in collaboration with the UAE Athletics Federation and Dubai Sports Council, the annual sporting event celebrates the spirit of women across the region and encourages women of all ages and from all walks of life to adopt a healthier lifestyle.

Objectives:

  • Build hype on DWR 9th edition’s big return after a 3-year break
  • Draw attention from potential participants across the GCC
  • Communicate event vision and build brand affinity
  • Drive sales through online & offline channels
  • Engage multiple diverse communities from across the GCC
  • Propagate event themes to key media and social channels

EXECUTION

  • Targeted press outreach: each with a story angle that was both
    buzzworthy and topical to readers/viewers
  • Partnering with ambassadors: to drive awareness leading up to the run to ensure brand name recall was established and relevance was maintained from beginning to the end
  • Social Media Engagement: to unify and involve communities within the nation and across borders. Catch Communications proposed doing a virtual run and invited women from around the globe to participate via sharing 15 second snippets of them running showing support and encouraging other to join in
  • Interviews with brand spokesperson & ambassadors: was targeted; every publication received a unique pitch that fit into their segment. While some interviews focused on the organizers professional background and vision behind Dubai Women’s Run, others focused on the individual fitness journeys undertaken by the ambassadors and what an event like this meant for women in the region
  • Community Engagement Initiatives: Coordinated a CSR campaign in collaboration with the School Transport Service called Beyond Blue. This collaboration invited over 100 women from labour-intensive\ including house maids, salon staff & various other occupational backgrounds to participate in this year’s run free of charge

RESULTS

RESULTS

0 +

PUBLICATIONS

ACROSS TIER A AND B MEDIA

0 +

PARTICIPANTS

0 +

NATIONALITIES

0 +

Organic Followers

$ 0

PR VALUE

The Magic We Create

THE BRANDING ROOM
Discipline: PR & Influencer Marketing

Duration: 6 months

Brief:
Catch Communications was appointed by The Branding Room in September 2020 to launch the concept in the UAE, create awareness & build the founders profile in the region, positioning her as a trusted aesthetician.

Objectives:

  • Create awareness within target consumer market, including surrounding neighbourhoods
  • Position founder as an expert in the field
  • Communicate brand values and purpose, ensuring the unique elements of the brand are highlighted and enforced

OUR STRENGTH

01

Profiling the founder, Mae not just as an expert aesthetician but also as an entrepreneur who is reaking barriers. An interesting spin was taken on this by highlighting her nationality and how it is typically perceived in the region

02

Regular issuance of press alerts on individually crafted angles to suit the target publications style

03

Activated brand building tactics to foster a relationship with press and the brand through the form of a VIP card program, regularly hosting them at the space and creative gifting strategies including the Festive/New Year season

04

Targeted brand visibility – collaborations with content creators and beauty editors were aligned, resulting in the brand ambassador programme

05

Highlight the angle of The Branding Room being the only kind of beauty lounge within an up & coming residential community

RESULTS

RESULTS

0 %

INCREASE IN FOOTFALL

0 +

TIER A PUBLICATIONS

0 %

SOCIAL MEDIA ENGAGEMENT

$ 0

PR VALUE

The Magic We Create

HAYAWIIA
Discipline: PR

Duration: 6 months

Brief:
Hayawiia onboarded Catch Communications in May of 2021 to help support with strategic communication counsel and launch of the brand in the UAE market.

Strategy:

  • Being a start-up, the brand did not have a big marketing budget to play with, thereby making it essential to be as resourceful and creative as possible.
  • To achieve the brands' objectives, we executed a variety of tactics including targeted press outreach, influencer marketing campaigns & consumer events interacting with direct customers in the Emirates & beyond.

OBJECTIVES

  • Drive awareness and effectively launch the brand in the market
  • Communicate brand vision and why it was created
  • Drive sales through both online & offline channels
  • Build brand perception as a reliable, health-focused food service provider

EXECUTION

  • Partnering with local Content Creators, with an interest in wellbeing to drive awareness
  • Targeted Press Outreach within B2B & B2C titles
  • Community Engagement / Events (in-store & virtual) organized each month with a different group
  • Interviews with brand spokesperson in business & trade titles shedding light on Hayawiia’s business model

RESULTS

RESULTS

0 +

PUBLICATIONS

ACROSS TIER A AND B MEDIA

0 %

Monthly Sales Increase

$ 0

PR VALUE

GULF CAPITAL
SME AWARDS

Start Up Business Of The Year

The Magic We Create

REVOLVE

Duration: 3 months

Brief:
E-tail giant REVOLVE set sail in the region in early 2022 to establish a presence within key buying markets including UAE & KSA. The primary goal of REVOLVE when appointing Catch Communications was to engage with both traditional media and social media influencers in the region to help deliver the brand’s key messages of women empowerment, community building, and new-age, digitised fashion.

Objectives:

  • Organize an impactful press activation at the Expo 2020 Dubai stage
  • Communicate the brand’s vision and partner with popular Social Media influencers in the region
  • Drive traffic to the Revolve brand website
  • Build brand’s perception as a reliable, trusted, & premium fashion etailer player that has entered the market

COMMUNICATION

COMMUNICATION INITATIVES

  • Targeted press outreach was simple and to the point We
    tailored our messaging in accordance to the publication being
    pitched to ensuring all key brand messages were highlighted.
  • Partnering with Content Creators to drive awareness : was
    crucial to the success of the Revolve campaign. Influencers were
    leveraged in UAE & KSA to build brand affinity among the target
    audience. Affiliate programs initiated with influencers played a
    key role in driving consumer traffic & sales for the brand.
  • Press Event: An enthralling activation held on the occasion of
    International Women’s Day at the EXPO 2020 stage showcased
    Revolve as a forward thinking fashion brand that supports and
    empowers a woman on her journey through and through. The
    panel discussion featured global content creators, such as Karen
    Wazen & Lauren McMillan as well as 70 influencers with a
    combined following of over a 100 million.

RESULTS

RESULTS

0 +

PUBLICATIONS

ACROSS TIER A AND B MEDIA

0 +

TIER A

PRODUCT AND EVENT FEATURES

0 %

Social Media

Engagement recorded
on @RevolveME page

$ 0

PR VALUE

BRAND AFFINITY WITH REGIONAL INFLUENCERS

MARKET EXPANSION

The Magic We Create

WILD & THE MOON
Discipline: PR

Duration: 1 Year

Brief:
Catch Communications was appointed as PR Partner for
Wild & the Moon in October 2019. The brand’s key
objectives included driving awareness on Wild & The
Moon’s new locations in both Dubai and Abu Dhabi and
their varied offering.

EXECUTION

  • Drafting and dispatching press alerts with two different focuses each month – cuisine & lifestyle
  • Positioning the brand as the top place for having the best plant-based meals in the UAE through their various locations in the form of listings each week
  • Profiling the founder of the brand, Emma Sawko for various features centering around her journey, the vision behind the brands, personal hobbies & interests with a mix of fashion, lifestyle & trade titles
  • Secure Industry award opportunities with key titles to build brand credibility & use as a tool to bolster team morale within the venue
  • Worked towards establishing a Brand Ambassador program with key content creators/influencers that are passionate about healthly living and adopting a plant-based lifestyle
  • Activated brand building tactics to foster a relationship with press and the brand through the form of VIP card programs, regularly hosting them at the venue and executing creative gifting strategies for continual brand recall.

RESULTS

$ 0

PR VALUE

TIER A PUBLICATIONS

PRESS COVERAGE

TIME OUT AWARDS (2019)

Start Up Business Of The Yea

FACT DINING AWARDS (2020)

Start Up Business Of The Year

The Magic We Create

THE FACE SHOP UAE
Discipline: Social Media

Catch Communications was hired to spearhead social media activity for Korean beauty brand The Face Shop. The brand’s key objectives included direct interaction with the consumer through their social media platforms and raising awareness on their varied offerings to drive traffic to store points across the emirates, and to drive sales.

STRATEGY

  • Developed interactive content and visuals that communicate key brand messages in line with current trends
  • Timely highlight of offers/promotions, educational facts such as #DidYouKnow or #SkincareHacks/ #SkincareFacts, relevant content for the brand
  • Influencer collaborations with key beauty and make up content creators each month to engage consumers across different target groups
  • Runnings weekly competitions/giveaways on the social page to boost engagement and interaction
  • Oversee and effectively handle community management, answering queries put forward by consumers, connecting with brand followers in a personalized manner

RESULTS

INSTAGRAM

2020

0 k

FACEBOOK

0 k

2021

0 k
0 k

2022

0 k
0 k
0 %

Engagement Rate

REACH

32% POSTS | 11% STORIES